Partnering with the Powersports Rep Association (PRA) connects your business with skilled representatives who promote your products and services to dealers. As a vendor partner, you’ll access new markets, trusted relationships, and opportunities to grow your brand while strengthening the powersports industry.
Over 20 years of powersports experience within the aftermarket segment. Our focus is our brick and mortar customers and maintaining the integrity and value they provide. Committed to our partners and growing a brand that can be trusted for integrity and quality. We offer solutions with accessories that can fit all UTV roll bar sizes with one part number for our flagship line of products. We are continually expanding our product lineup and offerings.
Riding with the wrong bend of handlebars causes everything from arm pump to neck pain to slower lap times. We developed bar bends that simplify the choices to get you riding on the right bars so you can ride longer, faster, and happier.
Motorcycle Industry Jobs.com (MIJ) is the #1 Motorcycle job search engine serving the motorcycle / powersports industry. Motorcycle Industry Jobs.com has proved to be the premiere service for connecting the best companies with the most qualified job seekers in the motorcycle industry.
Ownex is a lifecycle management platform that helps powersports, marine, and RV dealerships grow customer value through software, process, training, and coaching. It tracks the full customer journey and equips teams to improve retention, service profitability, and loyalty. Ownex’s mission is to help dealerships shift from transactional models to lifecycle-driven operations that deliver exceptional ownership experiences.
Rollick connects manufacturers, dealers, finance, and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick's solutions, utilized by over 130 OEMs and thousands of dealers, include new customer acquisition, enterprise lead management, digital retailing, inventory marketing, customer experience/loyalty, and marketing automation.
Dealer Academy is a skill and talent development platform for modern dealers. By combining community, training, and coaching, we give dealers and their staff everything they need to succeed (and look really smart doing it). Our purpose is to both simplify and systemize marketing and sales training so dealerships can do their best work, drive measurable results, and gain the status and respect they deserve. (Because without dealers, nothing gets sold.)
The PRA is a professional association supporting independent representatives who work with powersports dealers. It connects vendors with skilled representatives who promote products and services effectively while upholding high ethical standards.
As a vendor partner, you gain access to a network of trained representatives, increased market visibility, actionable industry insights, and opportunities for collaborative growth through events, co-marketing, and promotions.
PRA representatives undergo training, certification, and adhere to a strict ethical code. These measures ensure they represent your products and services with professionalism, trustworthiness, and industry expertise.
Vendor partners can showcase their products through co-branded events, participate in vendor showcases, and connect with top-performing representatives to drive targeted promotional efforts.
Yes, vendor partners can provide exclusive discounts and perks to PRA representatives, creating stronger relationships and incentivizing representatives to promote your products.
The PRA provides access to valuable industry data and trends gathered from representatives, helping you refine your strategies and make informed decisions.
PRA representatives promote a wide range of products and services tailored to the powersports industry, including parts, accessories, software solutions, marketing tools, and operational resources for dealers.
Simply visit our website, complete the vendor partner application, and join a network of professionals dedicated to driving success in the powersports industry. Partnering with the PRA is your next step toward stronger connections and increased growth.