WELCOME TO THE PRA

We Help Accelerate Your Results

The PRA aims to empower powersports representatives with the resources and support needed to thrive in their roles within the powersports industry.

Member Benefits

Fuel your success by becoming a member of the PRA today!

Training & Development

Unlock your potential with PRA’s cutting-edge training programs, expert-led webinars, and mentorship opportunities. Stay ahead of industry trends while enhancing your skills to deliver exceptional results for your clients.

Career Advancement

Elevate your career with PRA's certification program and professional Rep Bio, showcasing your expertise and commitment to the powersports industry. Gain visibility with vendors and unlock opportunities that help you stand out in a competitive market.

Networking & Community

Join a thriving network of powersports professionals through PRA’s exclusive events, conferences, and online community platform. Collaborate, share best practices, and forge meaningful connections that power your success.

Rep Advocacy

Be the voice of independent representatives with PRA's commitment to advocacy and support. Gain access to business resources, group purchasing opportunities, and ethical guidance that strengthen your position in the industry.

We Help Reps Build Their Careers

PRA is more than just another association; we are a community of dedicated professionals committed to ethical business practices in the powersports industry. Our primary goal is to empower representatives serving powersports dealerships with comprehensive training programs, networking opportunities, and an online community platform. We believe in fostering genuine, mutually beneficial partnerships built on trust and integrity.

Why Vendors Work With Us

Expand Your Reach

Access a network of trained, certified representatives dedicated to promoting your products and services to powersports dealers, increasing your market visibility and sales opportunities.

Credible Partnerships

Partner with PRA-certified representatives who uphold ethical practices, ensuring professionalism and trustworthiness in representing your brand to dealers.

Exclusive Insights

Gain access to industry data, market trends, and feedback from representatives on the ground, empowering your business with actionable insights to refine your strategies.

Collaborative Growth

Benefit from co-marketing opportunities, vendor showcases, and tailored networking events that connect you with top-performing representatives and help your business thrive.

Partnerships That Work

The PRA’s commitment to ethical business practices, professional development, and community building creates a valuable ecosystem that benefits both representatives and vendors in the powersports industry. By joining the PRA, members and vendors can leverage these benefits to achieve their goals, grow their businesses, and contribute to the overall success of the industry.

Our Newest Vendor Partners

Dirtbag Brands

Over 20 years of powersports experience within the aftermarket segment. Our focus is our brick and mortar customers and maintaining the integrity and value they provide. Committed to our partners and growing a brand that can be trusted for integrity and quality. We offer solutions with accessories that can fit all UTV roll bar sizes with one part number for our flagship line of products. We are continually expanding our product lineup and offerings.

Phoenix Handlebars

Riding with the wrong bend of handlebars causes everything from arm pump to neck pain to slower lap times. We developed bar bends that simplify the choices to get you riding on the right bars so you can ride longer, faster, and happier.

Motorcycle Industry Jobs

Motorcycle Industry Jobs.com (MIJ) is the #1 Motorcycle job search engine serving the motorcycle / powersports industry. Motorcycle Industry Jobs.com has proved to be the premiere service for connecting the best companies with the most qualified job seekers in the motorcycle industry.

Ownex

Ownex is a lifecycle management platform that helps powersports, marine, and RV dealerships grow customer value through software, process, training, and coaching. It tracks the full customer journey and equips teams to improve retention, service profitability, and loyalty. Ownex’s mission is to help dealerships shift from transactional models to lifecycle-driven operations that deliver exceptional ownership experiences.

Rollick

Rollick connects manufacturers, dealers, finance, and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick's solutions, utilized by over 130 OEMs and thousands of dealers, include new customer acquisition, enterprise lead management, digital retailing, inventory marketing, customer experience/loyalty, and marketing automation.

Dealer Academy

Dealer Academy is a skill and talent development platform for modern dealers. By combining community, training, and coaching, we give dealers and their staff everything they need to succeed (and look really smart doing it). Our purpose is to both simplify and systemize marketing and sales training so dealerships can do their best work, drive measurable results, and gain the status and respect they deserve. (Because without dealers, nothing gets sold.)

Member Testimonials

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“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
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“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
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